GigeNET: a US hosting provider since 1998, finally looking the part online
Full redesign for a US provider of dedicated servers, cloud and colocation
- Client
- GigeNET · Chicago, USA
- Services
- Business Website Design, Search Engine Optimization (SEO), Visual Identity & Branding
The client
GigeNET has provided dedicated servers, cloud and colocation since 1998, from three US data centers in Chicago, Ashburn and Los Angeles. DDoS protection is included with every server.
Its customers are demanding: financial platforms, streaming services, VPN providers and game hosts.
The starting point
The old website no longer matched the strength of the company. Dated design, confusing structure, weak copy, slow pages and poor rankings: a technical buyer had to dig to find the right server and its price.
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What we did
- New architecture organised by need: dedicated servers, cloud, colocation, security
- Custom design, clean and technical, built for engineers and decision-makers
- Rewritten copy that puts starting prices, SLA and certifications up front
- Product pages with clear configurations and calls to action
- Speed and technical SEO optimisation
What changed
- A site that earns trust from the first page: certifications, reviews and guarantees in plain sight
- A shorter path to the right product and the quote request
- Much faster pages
- A structure Google understands better, and stronger rankings
The website
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