Infraclusters: making a complex infrastructure offer easy to choose
New website for a US specialist in private hyperconverged clusters
- Client
- Infraclusters · USA
- Services
- Business Website Design, Search Engine Optimization (SEO), Visual Identity & Branding
The client
Infraclusters designs, builds and runs private hyperconverged clusters (Proxmox + Ceph, VMware vSAN, Hyper-V) from data centers in Chicago, Ashburn and Los Angeles.
Its customers are demanding organisations: healthcare, fintech, AI, ISPs and hosting providers.
The goal
Build from scratch a website that explains a highly technical offer to buyers comparing it with AWS or VMware, and leads each of them to the right starting point: cluster, server, edge or multicloud.
What we did
- Complete architecture: clusters, servers, edge, workloads, multicloud, industries, data centers
- A “find your starting point” selector that routes each visitor by need
- A four-step process shown with diagrams: consult, design, build, operate
- Resources for technical buyers: whitepaper, FAQ, glossary
- One main call to action, “Design my cluster”, across the site
What changed
- A complex offer explained in a few screens
- A clear path to the cluster design request
- A content base ready to rank on technical topics
- A fast website, built to last
The website


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