Marrakist: a Marrakech guide built for Google search
New independent travel guide to Marrakech, in English and French
- Client
- Marrakist · Marrakech, Morocco
- Services
- Business Website Design, Search Engine Optimization (SEO), Maintenance & Web Support, Visual Identity & Branding, Hosting & Domain Management
The client
Marrakist is an independent guide to Marrakech, in English and French, for people planning their first trip. No place pays to be listed.
It covers 50+ stays sorted by neighbourhood and style, top sights, day trips, 1- to 7-day itineraries and all the practical information.
The goal
Build from scratch a guide able to compete with big travel sites: lots of content to organise, two languages, hundreds of images, and a business model based on affiliate links.
What we did
- Architecture by intent: stay, see, eat, plan
- Stays filtered by neighbourhood and style
- English and French versions
- A content structure built for SEO, with pages that answer real searches
- Fast pages despite heavy imagery
- Affiliate links and a free trip planner built in
What changed
- A clear guide where information is quick to find
- A content base organised to rank on Google
- A bilingual site that is fast on mobile
- Revenue built in without hurting the experience
The website


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