Dentologie is a dental clinic network founded in 2013 by three dentists who set out to reimagine the patient experience from the ground up. With about ten offices across Chicago and Seattle, Dentologie combines thoughtfully designed spaces, a patient app, and a human-first approach to make dental visits feel welcoming rather than intimidating. The project involved designing a website that reflects that philosophy: clean, warm, and reassuring, while making it easy to book appointments and explore services (general dentistry, cosmetic dentistry, Invisalign, implants).
We structured the site around services and individual office locations, with simple navigation so patients can quickly find their nearest clinic and book online. The goal was to visually translate the brand’s “different by design” positioning while strengthening local search visibility across both markets.
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