If you’ve ever typed “website mistakes Morocco” while wondering why a site isn’t converting or showing up on Google, you’re in the right place.
For too long, Moroccan companies have been investing in websites that look good on paper… but bring neither clients nor credibility. The problem rarely lies in the design alone: it’s a series of systematic mistakes, unclear objectives, weak content, inadequate hosting, neglected SEO, and more.
In this article, I go through the 7 most common website mistakes in Morocco that we see (and that you can fix quickly). For each point: why it’s a problem, a concrete example, and an actionable solution you can implement immediately.
Expected result: fewer disappointments, more relevant traffic, and, above all, more clients contacting your business.
A website is not just a decorative showcase. Yet, many Moroccan businesses launch their site without defining what they really want to achieve. The result: a pretty but useless site that generates neither calls, quotes, nor sales.
Without a clear objective (attract new clients, collect leads, showcase a catalog, build brand image), it’s impossible to design an appropriate structure, content, and layout. You end up publishing a few generic pages (Home – About – Services – Contact) that add no value.
A construction company in Rabat creates a standard three-page site. But since it hasn’t defined its goal (e.g., receive 5 quote requests per week), it forgets to include a clear form, visible CTAs, and targeted content. The site exists but serves no purpose.
Before starting, ask yourself:
With a clear objective, your website becomes a business tool, not just a digital business card.
Many Moroccan businesses, to cut costs, settle for a free or very basic template. The problem? A poorly chosen or outdated design can harm your brand’s credibility and drive prospects away at first glance.
A restaurant in Marrakech uses a free non-responsive template. Result: the menu is unreadable on smartphones, photos take too long to load, and visitors leave to book elsewhere.
💡 Tip: In Morocco, where competition is strong in sectors like restaurants, tourism, or services, a professional design can make the difference between a client contacting you and ignoring your site.
Many Moroccan businesses invest in beautiful design but forget the most important part: content. A showcase or e-commerce site without clear, convincing, and SEO-optimized text won’t generate visibility, trust, or conversions.
A real estate agency in Casablanca launches a site with only photos and vague titles like “Our Services.” Result: the site doesn’t appear on Google, and visitors don’t clearly understand the company’s offerings.
💡 Tip: Well-written content is a long-term investment. Unlike paid ads that stop when payments stop, SEO-optimized text continues to generate traffic for years.
Many Moroccan businesses create their website focusing only on design, thinking they’ll work on SEO later. Bad idea! Without early SEO integration, the site will be beautiful… but invisible on Google.
A restaurant in Marrakech launches its site with no SEO optimization. Pages lack title tags, meta descriptions, images aren’t compressed, and texts use no strategic keywords. Result: the restaurant cannot be found on Google, even when searching “Moroccan restaurant Marrakech.”
💡 Tip: Consider SEO the foundation of your website. Design can be redone, but if your site doesn’t appear on Google, potential clients will never find you.
Today, over 75% of Moroccan internet users primarily browse from smartphones. Yet, many businesses launch sites that are not mobile-friendly or poorly optimized.
A gym in Fès invests in a stylish website… designed only for desktop. On mobile, images overflow, the signup form is unreadable, and pages take 12 seconds to load. Result: visitors leave immediately, and the gym loses monthly registrations.
💡 Tip: On mobile, the user experience must be fast, smooth, and intuitive. If a user cannot find information in under 3 clicks, they will go elsewhere.
Many Moroccan businesses think hosting doesn’t matter and choose the cheapest plan. Result: their site is slow, often unavailable, or insecure. Hosting is the very foundation of your website.
A restaurant in Casablanca chooses hosting for 500 DH/year. During high season, the site regularly crashes due to server limits. Moreover, it lacks HTTPS security, scaring clients wanting to book online.
💡 Tip: Hosting is not an expense; it’s an investment in reliability and credibility. A fast, secure site inspires trust and boosts conversions.
Many Moroccan businesses think work stops once the site is delivered. But a website is not a static business card: it’s a living tool that must be maintained, secured, and updated regularly. Neglecting this is like leaving your store unmonitored.
These website mistakes in Morocco may seem minor but strongly impact a business’s visibility and credibility.
A private clinic in Rabat launched a modern showcase site in 2023. By 2025, no technical updates had been made; the site became vulnerable and suffered an attack exposing patient data. Result: loss of trust and high repair costs.
💡 Tip: Consider maintenance as insurance for the longevity of your digital investment. A well-maintained site continues generating leads and remains a competitive asset in the long run.
Creating a website is a strategic investment for any Moroccan business. But as we’ve seen, certain mistakes, lack of strategy, neglected design, poor choice of provider, non-mobile-friendly site, slow hosting, or lack of maintenance, can turn what should be an asset into a real source of problems.
The good news? These website mistakes in Morocco are easy to avoid with the right guidance. By choosing a reliable web agency and adopting a long-term vision, your site can become a true generator of leads and credibility for your business.
Bring your ideas to life with a modern, high-performing website designed around your goals.
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