Website Creation in Morocco in 2025: Comparison of the Best Solutions

Why choosing the right website creation solution in Morocco matters?

Creating a website in 2025 has become an essential step for any business in Morocco, whether it’s an SME, a retailer, or a freelancer. However, many get started without really comparing the available options, and this can quickly become a trap: skyrocketing costs, a site that’s hard to manage, or poor visibility on Google. Before deciding between WordPress, Shopify, Wix, or another solution, it’s crucial to understand why the choice of platform is a key factor in the success of your digital project.

Impact on visibility and SEO

Not all platforms are equal when it comes to SEO. WordPress, for example, is renowned for its powerful plugins and flexibility, while other simpler tools like Wix can show limitations in advanced optimization. In Morocco, where online competition is growing every year, strong natural referencing can make all the difference between an invisible site and one that generates clients.

Costs and scalability depending on the platform

A basic showcase site doesn’t cost the same as a full e-commerce store. But beyond the starting price, you need to think long-term. Some solutions allow you to easily add new features, while others don’t. A Moroccan SME planning to expand should anticipate these evolutions to avoid having to rebuild everything in two years.

Ease of use for non-technicians

Many entrepreneurs want to remain autonomous with their website—publishing an article, changing an image, adding a new page… without constantly relying on a developer. Once again, platforms differ greatly: Wix is very simple to use, while WordPress offers more freedom but requires at least some technical familiarity.

WordPress – the most used solution in Morocco

WordPress is undoubtedly the most popular website creation platform in Morocco, and not by chance. Used by more than 40% of websites worldwide, this CMS (Content Management System) has won over both small businesses and major brands. Its strength lies in flexibility: whether you want a simple showcase site, a professional blog, or even an online store with WooCommerce, WordPress can cover almost every need.

Advantages of WordPress

• Unlimited flexibility: with thousands of themes and plugins, WordPress lets you build a fully customized website.
• SEO friendly: with extensions like Yoast SEO, it’s easy to optimize your site for Google, which is crucial in Morocco’s increasingly competitive market.
• Community and support: WordPress has a huge global community, as well as Moroccan agencies and freelancers able to step in quickly.
• Scalability: you can start small and add features as your business grows.

Disadvantages and limitations

• Learning curve: WordPress is more complex than Wix or Shopify for beginners. A little training or guidance is often needed.
• Mandatory maintenance: regular plugin updates, backups, and security must be taken seriously, or your site may become vulnerable.
• Variable costs: while WordPress itself is free, premium themes, paid plugins, and hosting fees can quickly add up.

Best suited for which projects in Morocco?

WordPress is ideal for:

• Moroccan SMEs that want a professional and scalable showcase site.
• Entrepreneurs who want to manage their content easily and optimize their SEO.
• E-merchants who prefer a flexible solution (via WooCommerce) rather than a closed platform like Shopify.

💡 In summary, WordPress is an excellent choice for Moroccan businesses that want a serious, scalable, and high-performing website in the long run—provided they are willing to invest a little in technical support and maintenance.

Shopify – the turnkey e-commerce option

If your main goal is to sell online, Shopify is a solution that is attracting more and more Moroccan entrepreneurs. Designed from the start for e-commerce, this CMS allows you to create an online store quickly, with no particular technical skills. In just a few clicks, you can set up your products, manage payments, and track sales from a simple and intuitive interface.

Strengths of Shopify

• Ease of use: even without technical experience, you can configure and manage your store.
• Payment integration: compatible with many payment methods, including local solutions that are emerging in Morocco.
• Powerful e-commerce features: stock management, promo codes, abandoned carts, built-in analytics.
• Responsive technical support: assistance available 24/7, very useful for beginners.

Limitations and constraints

• Monthly costs: unlike WordPress, Shopify works by subscription (starting at $29/month), with possible transaction fees and paid apps.
• Less flexibility: customization is more limited compared to WordPress, with some features requiring additional apps.
• Platform dependency: your data and store are hosted by Shopify, which can be an issue if you want to migrate later.

Best suited for which projects in Morocco?

Shopify is particularly suitable for:

• Moroccan entrepreneurs who want to launch an online store quickly without worrying about the technical side.
• Traditional retailers who want to digitize their business and sell their products online.
• E-commerce startups that prefer focusing on marketing and sales rather than technical site management.

💡 In summary, Shopify is a turnkey solution that saves time and simplifies online selling. It’s perfect for those who want to start quickly and efficiently, even if that means less freedom in customization and fixed monthly costs.

Wix – simplicity above all

Wix has become a very popular solution in Morocco in recent years, especially among entrepreneurs, freelancers, and small businesses that want an online presence quickly and without technical complexity. It’s a 100% online platform where everything is done with “drag-and-drop”: you choose a template, add your text and images, and your site is ready in a few hours.

Advantages of Wix

• Ultra-easy to use: no need to code or set up hosting.
• Attractive designs: a wide library of modern, customizable templates.
• All-in-one: hosting, security, updates… everything is managed by Wix, so you don’t need to maintain anything.
• Quick launch: ideal for putting a showcase site or portfolio online in record time.

Limitations of Wix

• Less flexible: compared to WordPress, growth opportunities are limited, especially if your business expands.
• SEO still imperfect: although Wix has improved, it remains weaker than WordPress for advanced SEO.
• Monthly costs: like Shopify, Wix works by subscription, and some features require upgrading to premium plans.
• Difficult migration: if you want to switch platforms later, exporting a Wix site is complicated.

Who is it best for?

Wix is a good solution for:

• Freelancers and independents who want a simple site to showcase their services.
• Small businesses with no technical budget who need a site quickly.
• Temporary projects (events, marketing campaigns, showcase sites) where speed matters more than scalability.

💡 In summary, Wix is perfect for those who want a quick, easy, and maintenance-free solution. But for a long-term, ambitious digital strategy, WordPress or Shopify are better options.

Other alternatives (Prestashop, Squarespace, Joomla…)

Even though WordPress, Shopify, and Wix dominate the website creation market in Morocco, there are other interesting solutions depending on your project. These platforms are sometimes less well-known, but they can offer specific advantages for certain needs.

Prestashop for e-commerce in Morocco

Prestashop is an open-source solution dedicated to e-commerce, very popular in Europe and also used in Morocco.

• Strengths: great flexibility for online stores, advanced catalog management, no subscription fees (you only pay for hosting and modules).
• Limitations: requires more technical setup and maintenance than Shopify.
• Best for: Moroccan retailers who want a 100% customized, scalable online store with full control of their site.

Squarespace for design and simplicity

Squarespace stands out for its very elegant templates and ease of use.

• Strengths: premium templates, all-in-one solution (hosting included), good balance between simplicity and professionalism.
• Limitations: less flexible than WordPress, not suited for advanced SEO or complex e-commerce projects.
• Best for: creatives, photographers, designers, or small Moroccan brands that want a stylish, hassle-free showcase site.

Joomla and other CMS

Joomla is another open-source platform that had some success before WordPress rose to dominance.

• Strengths: robust, flexible, suitable for complex projects requiring multiple user levels and content types.
• Limitations: more technical than WordPress, less active community, fewer plugins available.
• Best for: institutional or non-profit projects in Morocco requiring advanced user and content management.

Quick comparison of the solutions

Choosing a website creation platform in Morocco depends on several criteria: budget, goals, scalability, and technical skill level. Here’s a comparison table of the main options:

Tips for comparing based on your needs

• If you want a professional, scalable showcase site: go for WordPress.
• If your priority is to sell online quickly: choose Shopify or WordPress/WooCommerce.
• If you want absolute simplicity: Wix is a good starting option.
• If you want a custom, scalable e-commerce: Prestashop might be the best choice.
• If design is your top priority: opt for Squarespace.
• If you have a complex institutional or non-profit project: consider Joomla.

💡 In summary, there is no universal “perfect” solution. Everything depends on your goals, your budget, and the level of autonomy you want to keep over your website.