In 2026, website creation in Morocco is more accessible than ever thanks to the wide range of platforms available: WordPress, Shopify, Wix, Webflow, and many others.
However, this abundance of tools also makes the decision more complex for entrepreneurs, SMEs, and freelancers who want to build or improve their online presence.
Each website creation solution comes with its own advantages, limitations, costs, and level of flexibility.
Choosing the wrong platform can result in a website that is difficult to scale, generates unnecessary expenses, or struggles to achieve good visibility on Google.
In this article, we provide a clear and up-to-date comparison of the best website creation solutions in Morocco in 2026.
The goal is to help you choose the platform that best fits your business, your objectives, and your budget, so you can build a website that is high-performing, scalable, and truly profitable.
Creating a website in 2026 has become an essential step for any business in Morocco, whether you are an SME, a local merchant, or a freelancer.
However, many businesses still move forward without properly comparing the available solutions, which can quickly lead to problems: unexpected costs, a website that is difficult to manage, limited performance, or poor visibility on Google.
Before choosing between WordPress, Shopify, Wix, or another platform, it is crucial to understand why the technical solution plays a key role in the success of your digital project.
Not all website creation platforms are equal when it comes to SEO.
WordPress, for example, is well known for its flexibility and powerful SEO plugins, while simpler tools like Wix can show limitations when competition becomes more intense.
In Morocco, where online competition increases every year, strong organic visibility can make the difference between an invisible website and one that consistently attracts customers.
The cost of a website is never limited to the initial setup.
A basic business website, a full e-commerce store, or a custom platform all require different levels of investment.
Some solutions make it easy to add new features (online payments, booking systems, multilingual content, advanced SEO), while others quickly become restrictive.
Moroccan businesses that plan to grow must anticipate these needs to avoid rebuilding their website a few years later.
Many entrepreneurs want to remain independent in managing their website: publishing blog posts, updating pages, adding services, or editing content without relying on a developer.
Platforms differ greatly in this area.
Wix is very easy for beginners to use, while WordPress offers far offering far more control and flexibility but requires a basic level of technical familiarity.
The right choice depends on your technical skills and the time you are willing to dedicate to managing your website.
WordPress is undoubtedly the most popular website creation platform in Morocco, and not by chance. Used by more than 40% of websites worldwide, this CMS (Content Management System) has won over both small businesses and major brands. Its strength lies in flexibility: whether you want a simple showcase site, a professional blog, or even an online store with WooCommerce, WordPress can cover almost every need.
WordPress is ideal for:
💡 In summary, WordPress is an excellent choice for Moroccan businesses that want a serious, scalable, and high-performing website in the long run—provided they are willing to invest a little in technical support and maintenance.
If your main goal is to sell online, Shopify is a solution that is attracting more and more Moroccan entrepreneurs. Designed from the start for e-commerce, this CMS allows you to create an online store quickly, with no particular technical skills. In just a few clicks, you can set up your products, manage payments, and track sales from a simple and intuitive interface.
Shopify is particularly suitable for:
💡 In summary, Shopify is a turnkey solution that saves time and simplifies online selling. It’s perfect for those who want to start quickly and efficiently, even if that means less freedom in customization and fixed monthly costs.
Wix has become a very popular solution in Morocco in recent years, especially among entrepreneurs, freelancers, and small businesses that want an online presence quickly and without technical complexity. It’s a 100% online platform where everything is done with “drag-and-drop”: you choose a template, add your text and images, and your site is ready in a few hours.
Wix is a good solution for:
💡 In summary, Wix is perfect for those who want a quick, easy, and maintenance-free solution. But for a long-term, ambitious digital strategy, WordPress or Shopify are better options.
Even though WordPress, Shopify, and Wix dominate the website creation market in Morocco, there are other interesting solutions depending on your project. These platforms are sometimes less well-known, but they can offer specific advantages for certain needs.
Prestashop is an open-source solution dedicated to e-commerce, very popular in Europe and also used in Morocco.
Squarespace stands out for its very elegant templates and ease of use.
Joomla is another open-source platform that had some success before WordPress rose to dominance.
Choosing a website creation platform in Morocco depends on several criteria: budget, goals, scalability, and technical skill level. Here’s a comparison table of the main options:
| Solution | Ease of use | Flexibility / Customization | SEO | Cost | Best for… |
|---|---|---|---|---|---|
| WordPress | Medium (requires some technical skills) | Very high (plugins & themes) | Excellent | Variable (hosting + plugins) | SMEs, SEO, scalable projects |
| Shopify | Very easy | Medium (paid apps) | Good | Subscription from $29/month | E-commerce, fast launch |
| Wix | Very easy | Low to medium | Decent but limited | Subscription from ~€10/month | Freelancers, small budgets |
| Prestashop | Medium to advanced | Very high | Good | Hosting + modules | Custom e-commerce stores |
| Squarespace | Easy | Medium | Decent | Subscription from €16/month | Creatives, design-focused brands |
| Joomla | Advanced | High | Good | Variable | Complex institutional projects |
💡 In summary, there is no universal “perfect” solution. Everything depends on your goals, your budget, and the level of autonomy you want to keep over your website.
Choosing the right platform to create your website in Morocco depends above all on your goals, your budget, and the level of autonomy you want.
What matters most is carefully comparing your options before getting started, to avoid frustrations and maximize your digital return on investment.
At AzulWeb, we support Moroccan entrepreneurs, SMEs, and e-commerce businesses in choosing the most suitable solution and building a high-performing website, optimized for SEO and focused on generating clients.
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